Informing, inspiring, and engaging society with EMBL’s research, services and training
As a publicly funded organisation, EMBL has both a responsibility and an interest to feed back on its work by communicating its innovative research programmes and cutting-edge science, and bringing the questions, concerns and responses of the public to the laboratory.
EditIn previous Corporate Design sprints we defined font, colours and logo positioning. In the fourth corporate design sprint (CDSprint 4), which kicked off last week, we want to explore the very first applications of these elements together to shape a consistent new look and feel across different…
Delivering digital products used to be about working in a ‘waterfall’ way: first gathering requirements, then writing lengthy technical specifications, drawing Gant charts, estimating delays and expense and so on. Maybe something would get released at some point. Maybe it would be good.…
“Look back to move forwards” is a well-known saying. Thus, I recently turned to EMBL’s archivist, Anne-Flore Laloë, who helped me to search EMBL’s amazing archive to learn how EMBL has depicted itself through the years. Maybe knowing more about our first visual identity could help us…
In our communications for EMBL, we have traditionally highlighted what EMBL does: research, training, services and so on. As I have said before, what EMBL does in each of these areas is not unique in the life sciences. Efforts to describe what we do as unique will therefore rely on things that are…
I want to take a look back at my first full year as EMBL’s social media manager. So what worked best over 2017 and what can I learn from this? What are we measuring? Why? My basic goals for EMBL’s social media are to build community and develop a shared understanding of who we as…
The future EMBL Imaging Centre will be a technology platform for state-of-the-art microscopy at EMBL Heidelberg. It will allow scientists and industry to use and develop new microscopy techniques to visualise the smallest building blocks of life, and thus its basic processes. The EMBL Imaging…
Sprinting – running at full speed over a short distance. That’s what the word meant to me before joining EMBL on 2 November 2017. Who would’ve thought that merely six weeks later, I would actually be leading an Agile sprint focusing on journalist personas? Not me. But I truly enjoyed the…
The combination of logo, typeface and colour across different communications channels is at the heart of a distinct corporate design. In the last corporate design sprint, CDsprint 3, we turned our attention to colour.
Chloë dropped in to say hello today – she’s been on maternity leave since the summer. There were so many introductions to make, so many new team members to meet! It’s prompted me to put together this post to welcome the amazing new people that have joined the Strategy and…
We’re all familiar with the controversy that the use of photoshop to alter images of womens’ bodies in the media can cause. Whether the purpose is to smooth a wrinkle or tuck in a tummy, many people intuitively feel ‘improving’ an image is wrong and public debate about the…