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Design guidelines

How EMBL presents itself visually to the public

Design Guidelines

EMBL Logo

See how to use the logo correctly and download it here

WordPress

For information on creating micro-sites and group pages in WordPress.

About

These guidelines are intended for people creating EMBL designs and content. They are a set of rules (which must be followed) and recommendations (which you should follow if possible) to make on-brand products. These guidelines are directional for the brand, but do not describe good design or user experience, which should be carefully considered separately and in context.

For questions, including advice and approvals, contact the Creative team design@embl.org.

For questions related to web, contact the Digital team digital-comms@embl.org



Resources

The Creative team also maintains a library of templates and resources on the intranet for multiple communication needs at EMBL.



Overview

What is corporate design?

It is the manner in which an organisation presents itself visually to the public.

What is its main purpose?

  1. To facilitate identification of the organisation
  2. To differentiate it from other institutes
  3. To define a coherent design system across all channels

There are four core elements to the EMBL design as it is expressed visually:

  1. EMBL logo
  2. Typeface
  3. Colours
  4. Graphical elements

In addition we offer guidelines on:

  • Basic design principles to help you apply the core elements in an informed and effective way
  • Web guidelines for the development of micro-sites and group pages

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