Edit

EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

Tag: brand

Isabel Romero Calvo

Behind the scenes: 2021 Holiday card

Our mission was to create a Holiday card that visually reflects life sciences.  Concept To visualise a snowflake-shaped protein structure, rendered in a ribbon representation, to link molecular biology with holiday decoration and festive season greetings. Searching for the perfect protein In…


Tabea Rauscher

On EMBL’s graphic design history

“Look back to move forwards” is a well-known saying. Thus, I recently turned to EMBL’s archivist, Anne-Flore Laloë, who helped me to search EMBL’s amazing archive to learn how EMBL has depicted itself through the years. Maybe knowing more about our first visual identity could help us…


Dan Noyes

Doing and enabling

In our communications for EMBL, we have traditionally highlighted what EMBL does: research, training, services and so on. As I have said before, what EMBL does in each of these areas is not unique in the life sciences. Efforts to describe what we do as unique will therefore rely on things that are…


Tabea Rauscher

EMBL sub-brands

We are beginning to look at the thorny issue of EMBL’s sub-brands. Do we need them, and if so, how should we accommodate them in our design system? A sub-brand is an entity in the brand map that refers to the umbrella brand but carries its own name and strategic positioning. It is distinct…


Tabea Rauscher

A design language system for EMBL

While working on EMBL’s brand strategy we realised that there is a need for a more systematic way to guide and leverage our collective efforts to build EMBL’s corporate design. So we chose to create a design language system that works across everything we produce, whether in print or digital,…



Tabea Rauscher

Selecting a new typeface for EMBL: Fira

[This blog post was penned by the entire team that took part in the first Corporate Design sprint] We have been using Helvetica Neue as EMBL’s official typeface for some time now. We wanted to test whether this is the best and most sustainable choice for the organisation moving forward. There…


Ken Hawkins

Mapping brand structure to support communication

During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions. There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how…


Mark Boulton

Our Design Principles

The design sprint that started a couple of weeks ago began with the team describing their visions, their ideas, and thoughts of what a new EMBL corporate design could look and feel like. Central to describing and understanding why something looks the way it does are our design principles. Many…


Ken Hawkins

Name it for what it does

A lesson re-learned in naming GitHub repos  As part of the Corporate Design sprint, we had need to set up a GitHub team and repositories to home and share work on the EMBL Design Language and Design Lab (more on what those are in a future post). As an abstract task, it’s easy. Except what…

Edit