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EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

Tag: information architecture

Cian OLuanaigh

To affinity, and beyond!

Here’s a pretentious piece of jargon for you: “Affinity sorting.” It means “Writing stuff on post-it notes, sticking them on the wall and then grouping similar ones together.” And it’s a hugely useful exercise for prioritising content on websites. Last week, Mark and I ran affinity…


Cian OLuanaigh

On taxonomy

Indulge me, if you will, with a lengthy zoological introduction. In the 1700s, the Swedish zoologist Carl Linnaeus devised a system for classifying all the organisms of the Earth. Each species received a unique name comprising two parts, following Latin grammatical construction. The mice in the…




Ken Hawkins

Mapping brand structure to support communication

During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions. There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how…

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