Informing, inspiring, and engaging society with EMBL’s research, services and training
Here’s a pretentious piece of jargon for you: “Affinity sorting.” It means “Writing stuff on post-it notes, sticking them on the wall and then grouping similar ones together.” And it’s a hugely useful exercise for prioritising content on websites. Last week, Mark and I ran affinity…
Indulge me, if you will, with a lengthy zoological introduction. In the 1700s, the Swedish zoologist Carl Linnaeus devised a system for classifying all the organisms of the Earth. Each species received a unique name comprising two parts, following Latin grammatical construction. The mice in the…
How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about. One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content…
Last week I wrote about how the EMBL Corporate Design Sprint distilled a brand map into a brand structure. Today I’m writing the second installation with a post on how we’re using those core principles as the base for our brand information architecture (hereafter: IA) and a unique tool: the…
During EMBL’s 43 years it has grown in size, scope and geography. Today EMBL has six sites, many activity areas and focuses on five related but distinct missions. There is a very strong unifying concept at the core of EMBL. However, during those years of growth a solid conceptual view of how…