Informing, inspiring, and engaging society with EMBL’s research, services and training
I want to take a look back at my first full year as EMBL’s social media manager. So what worked best over 2017 and what can I learn from this? What are we measuring? Why? My basic goals for EMBL’s social media are to build community and develop a shared understanding of who we as…
How a controlled and structured vocabulary frees us from focusing where online content lives. Now we can focus on what it’s about. One of the main goals of the EMBL Corporate Design Sprint 2 is to enable better user journeys on a future pan-EMBL web architecture. One key aspect is content…
While working on EMBL’s brand strategy we realised that there is a need for a more systematic way to guide and leverage our collective efforts to build EMBL’s corporate design. So we chose to create a design language system that works across everything we produce, whether in print or digital,…
[This blog post was penned by the entire team that took part in the first Corporate Design sprint] We have been using Helvetica Neue as EMBL’s official typeface for some time now. We wanted to test whether this is the best and most sustainable choice for the organisation moving forward. There…
The design sprint that started a couple of weeks ago began with the team describing their visions, their ideas, and thoughts of what a new EMBL corporate design could look and feel like. Central to describing and understanding why something looks the way it does are our design principles. Many…
We are going to be kicking off some long-term projects to redesign EMBL’s web presence. Before we begin, it’s important to establish a clear understanding of what we mean by this. Are we talking about: A new website? The website? All of EMBL’s websites? We are thinking of this…