Informing, inspiring, and engaging society with EMBL’s research, services and training
The EMBL Communications team maintains the institute’s social media presence on four platforms: LinkedIn, Bluesky, YouTube, and X. This includes organisation-wide accounts as well as individual accounts or pages dedicated to EMBL’s six sites. EMBL’s social media presence has changed over…
A little while ago now I ran a blogging workshop in Rome for writers on their “On brains & beer” blog. But while we tailored the work there to the people in Rome, a lot of the things we discussed are more universal. So in the spirit of openness, this is some of what we […]
The European Commission has published a new guide on the use of social media in Horizon 2020 projects. What does this mean for our researchers and their projects?
I want to take a look back at my first full year as EMBL’s social media manager. So what worked best over 2017 and what can I learn from this? What are we measuring? Why? My basic goals for EMBL’s social media are to build community and develop a shared understanding of who we as…
In this post I share an outline of what I have learned about EMBL’s followers on social media. This is based on my observations and research, as well as third-party data about social media users in general. Social media users are generally young, well educated and well off, even compared to…
EMBL hasn’t really had any social media guidelines for users. As we build our community I’ve been drafting and redrafting advice and guidelines for our staff. These are now ready to start sharing and asking for comment. Do these make sense? Do they answer your questions? Are they…
My first objective has been to increase followers and engagement on EMBL’s social media channels. I’ve been experimenting, creating and sharing new content to interrogate what works, what doesn’t, and who our audiences are on our different channels. In the interests of openness, here are…
When I walked into the office on the first of September I fired up the laptop and checked my emails and social media accounts. And then I posted… NEWS: From today I’m @emblorg‘s social media manager. First coffee, who knows what next… — Laura Howes (@L_Howes) September 1, 2016…
On 1st September Twitter granted EMBL the use of the @embl Twitter account. This account had been registered by an individual a long time ago and had remained dormant, which meant that EMBL was using the @EMBLorg handle. This was causing confusion, with many people naturally…