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EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

Author: Laura Howes

Building your blog

Laura Howes

A little while ago now I ran a blogging workshop in Rome for writers on their “On brains & beer” blog. But while we tailored the work there to the people in Rome, a lot of the things we discussed are more universal. So in the spirit of openness, this is some of what we […]




Who are we reaching on Social Media?

Laura Howes

In this post I share an outline of what I have learned about EMBL’s followers on social media. This is based on my observations and research, as well as third-party data about social media users in general. Social media users are generally young, well educated and well off, even compared to…


Draft social media guidelines

Laura Howes

EMBL hasn’t really had any social media guidelines for users. As we build our community I’ve been drafting and redrafting advice and guidelines for our staff. These are now ready to start sharing and asking for comment. Do these make sense? Do they answer your questions? Are they…


Video FTW

Laura Howes

My first objective has been to increase followers and engagement on EMBL’s social media channels. I’ve been experimenting, creating and sharing new content to interrogate what works, what doesn’t, and who our audiences are on our different channels. In the interests of openness, here are…


After the coffee… social media two months in

Laura Howes

When I walked into the office on the first of September I fired up the laptop and checked my emails and social media accounts. And then I posted… NEWS: From today I’m @emblorg‘s social media manager. First coffee, who knows what next… — Laura Howes (@L_Howes) September 1, 2016…

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