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Iris Kruijen – EMBL Communications

EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

As a publicly funded organisation, EMBL has both a responsibility and an interest to feed back on its work by communicating its innovative research programmes and cutting-edge science, and bringing the questions, concerns and responses of the public to the laboratory.

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Author: Iris Kruijen

Iris Kruijen

Under construction: workshop on working with journalists

Phones that never stop ringing, desks full of press clippings, and interview notes spread all around. These may not be the first things you picture when you think of EMBL, but there’s one EMBL office where you can find all of these: the EMBL Press Office. But besides working with journalists, we…


Iris Kruijen

Press office sprint 1: journalist personas

Sprinting – running at full speed over a short distance. That’s what the word meant to me before joining EMBL on 2 November 2017. Who would’ve thought that merely six weeks later, I would actually be leading an Agile sprint focusing on journalist personas? Not me. But I truly enjoyed the…

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