Informing, inspiring, and engaging society with EMBL’s research, services and training
As a publicly funded organisation, EMBL has both a responsibility and an interest to feed back on its work by communicating its innovative research programmes and cutting-edge science, and bringing the questions, concerns and responses of the public to the laboratory.
Every Monday at 10.30am we run a meeting to gather ideas for stories we should be telling via EMBL’s channels. You are welcome to come along to these story meetings (usually held in room B18 in the ATC – accessible via video conference if you’re not in Heidelberg) and to pitch your own ideas.…
We often talk about ‘stories’ and ‘articles’ as if they were interchangeable, but they are not. To ensure that we all speak the same language, Adam has been developing some standard formats for editorial content. These include: Announcement Update Feature Opinion Explainer…
We have been having editorial meetings every Monday since April. These involve audience stakeholders (our colleagues from the Office of Resource Development, for instance, who work with potential donors to EMBL) and content producers within our team. The idea is that everyone can pitch stories and…
On 1st September Twitter granted EMBL the use of the @embl Twitter account. This account had been registered by an individual a long time ago and had remained dormant, which meant that EMBL was using the @EMBLorg handle. This was causing confusion, with many people naturally…
In April 2016, EMBL’s Director-General, Iain Mattaj, announced a restructuring of the organisation’s communications functions. Separate units that were previously quite independent – namely the Office of Information and Public Affairs (OIPA), Strategy and Analysis and…