Edit

EMBL Communications

Informing, inspiring, and engaging society with EMBL’s research, services and training

Tag: editorial

Dan Noyes

Update to article formats

Here is an update to the article formats that we work to. Note that we have trimmed down some of the word lengths, along with titles and straps, which should now be a maximum of 50 and 100 characters respectively.


Oana Stroe

Editorial theme: Curiosity

A good editorial theme is interesting, memorable and strikes a chord. The aim is to attract and inspire readers to do something. Last, but not least, it should be inspirational and speak to our readers about the one thing they care about — their future. Read more about why we are introducing…


Adam Gristwood

Introducing editorial themes

Editorial themes are something that we have used to tie the EMBLetc magazine together in recent editions. Themes spark intrigue, provide focus and allow us to capture great stories from the most unexpected places. We are now planning to expand this concept to inspire stories and other content…


Dan Noyes

What does a story owner do?

If you have attended one our weekly production meetings you will have noticed that when we agree to run a story and we have defined broadly how it should be treated, one of the first things we do is nominate a story owner. What does this mean? Story owners have two key functions: Liaising with…


Dan Noyes

How to pitch a story

Every Monday at 10.30am we run a meeting to gather ideas for stories we should be telling via EMBL’s channels. You are welcome to come along to these story meetings (usually held in room B18 in the ATC – accessible via video conference if you’re not in Heidelberg) and to pitch your own ideas.…


Dan Noyes

Formats for editorial content

We often talk about ‘stories’ and ‘articles’ as if they were interchangeable, but they are not. To ensure that we all speak the same language, Adam has been developing some standard formats for editorial content. These include: Announcement Update Feature Opinion Explainer…


Dan Noyes

Refining our editorial processes

We have been having editorial meetings every Monday since April. These involve audience stakeholders (our colleagues from the Office of Resource Development, for instance, who work with potential donors to EMBL) and content producers within our team. The idea is that everyone can pitch stories and…

Edit