{"id":7786,"date":"2022-01-11T14:25:29","date_gmt":"2022-01-11T14:25:29","guid":{"rendered":"https:\/\/www.embl.org\/about\/info\/communications\/?p=7786"},"modified":"2022-02-17T10:02:30","modified_gmt":"2022-02-17T10:02:30","slug":"behind-the-scenes-2021-holiday-card","status":"publish","type":"post","link":"https:\/\/www.embl.org\/about\/info\/communications\/blog\/2022\/01\/behind-the-scenes-2021-holiday-card\/","title":{"rendered":"Behind the scenes: 2021 Holiday card"},"content":{"rendered":"\n

Our mission was to create a Holiday card that visually reflects life sciences. <\/em><\/p>\n\n\n\n

Concept<\/strong><\/p>\n\n\n\n

To visualise a snowflake-shaped protein structure, rendered in a ribbon representation, to link molecular biology with holiday decoration and festive season greetings.<\/p>\n\n\n\n

\"sketch
Sketch representing the main visual ideas for the 2021 EMBL holiday card<\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Searching for the perfect protein<\/strong><\/p>\n\n\n\n

In collaboration with our colleagues at EMBL-EBI, we conducted a deep search to find suitable protein structures for our visual concept.<\/p>\n\n\n\n

\"Protein
3D structure of three snowflake-shaped proteins: 6TV0, 7B9S, and 2BG9. Renders extracted from RCSB Protein Data Bank (PDB)<\/a>.<\/figcaption><\/figure>\n\n\n\n

After some deliberation, PDB entry 6TV0<\/a>, Serratia spp. Cynase hydratase, released in January of 2021 by EMBL researchers,  was selected as our feature protein. This protein is important because it converts cynate (a toxic ion) into carbon dioxide and ammonia (harmless chemicals that can easily be removed from the body).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Playing with style<\/strong><\/p>\n\n\n\n

\"Render
Protein render styles<\/figcaption><\/figure>\n\n\n\n

Choosing style and colors was the next step of the process. We selected a gold and green color palette, to introduce a festive holiday mood and align with EMBL\u2019s corporate design.<\/p>\n\n\n\n

<\/p>\n\n\n\n

The message and scientific credits<\/strong><\/p>\n\n\n\n

We drafted the text  in parallel to the protein render, to include a subtle play on words as you read and open the card.<\/p>\n\n\n\n

We added the PDB file reference to emphasise the scientific accuracy of our holiday card.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Final look and feel<\/strong><\/p>\n\n\n\n

\"Protein
Final look and feel for the 2021 EMBL holiday card<\/figcaption><\/figure>\n\n\n\n
\"Holiday
Printed version of the 2021 EMBL holiday card<\/figcaption><\/figure>\n\n\n\n
\"\"
2021 Holiday card animation<\/figcaption><\/figure>\n\n\n\n

We hope that you enjoyed this year\u2019s holiday card. Happy 2022 from the EMBL Creative Team!<\/p>\n","protected":false},"excerpt":{"rendered":"

Our mission was to create a Holiday card that visually reflects life sciences.<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3246,1832],"tags":[468,458,459,7310,7312,7314,7316,7308],"embl_taxonomy":[],"class_list":["post-7786","post","type-post","status-publish","format-standard","hentry","category-design","category-digital","tag-brand","tag-design","tag-digital","tag-holidays","tag-molecular-visualization","tag-sciart","tag-scicomms","tag-scientific-illustration"],"acf":[],"embl_taxonomy_terms":[],"featured_image_src":"https:\/\/www.embl.org\/about\/info\/communications\/wp-includes\/images\/media\/default.svg","_links":{"self":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/7786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/comments?post=7786"}],"version-history":[{"count":8,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/7786\/revisions"}],"predecessor-version":[{"id":8195,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/7786\/revisions\/8195"}],"wp:attachment":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/media?parent=7786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/categories?post=7786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/tags?post=7786"},{"taxonomy":"embl_taxonomy","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/embl_taxonomy?post=7786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}