{"id":359,"date":"2016-09-02T15:51:00","date_gmt":"2016-09-02T15:51:00","guid":{"rendered":"https:\/\/www.embl.org\/about\/info\/communications\/?p=359"},"modified":"2020-05-19T12:01:11","modified_gmt":"2020-05-19T12:01:11","slug":"embl-twitter-handle","status":"publish","type":"post","link":"https:\/\/www.embl.org\/about\/info\/communications\/blog\/2016\/09\/embl-twitter-handle\/","title":{"rendered":"@embl Twitter handle"},"content":{"rendered":"\n<p>On 1st September Twitter granted EMBL&nbsp;the use of the <a href=\"https:\/\/twitter.com\/embl\">@embl<\/a> Twitter account. &nbsp;This account had been registered by an individual a long time ago and had remained dormant, which meant that EMBL was using the&nbsp;@EMBLorg handle. This was causing confusion, with many people naturally mentioning @embl, and many potential conversations being cut short.<\/p>\n\n\n\n<p>Acquiring the @embl handle&nbsp;was a process that began in February. Big thanks to our colleagues in legal services, notably Amaranta Amador Bernal, who did a huge amount of work behind the scenes, including acquiring trademark protections for EMBL&#8217;s name in terms that are easily recognised by US-based companies such as Twitter.<\/p>\n\n\n\n<p>The timing of the name transfer couldn&#8217;t have been better: on 1 September Laura Howes (<a href=\"https:\/\/twitter.com\/l_howes\">@L_Howes<\/a>) joined the Strategy and Communications team from the Science in School team as EMBL&#8217;s new Social Media Manager. Watch this space for how she goes on to develop EMBL&#8217;s social media strategy. Priorities for now are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>increase the frequency of social media posts; and<\/li><li>engage with people&nbsp;who ask&nbsp;EMBL questions via our social media channels.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>On 1st September Twitter granted EMBL&nbsp;the use of the @embl Twitter account. &nbsp;This account had been registered by an individual a long time ago and had remained dormant, which meant that EMBL was using the&nbsp;@EMBLorg handle. This was causing confusion, with many people naturally&hellip;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[463],"embl_taxonomy":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-general","tag-social-media"],"acf":[],"embl_taxonomy_terms":[],"featured_image_src":"https:\/\/www.embl.org\/about\/info\/communications\/wp-includes\/images\/media\/default.svg","_links":{"self":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/comments?post=359"}],"version-history":[{"count":1,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/359\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/posts\/359\/revisions\/360"}],"wp:attachment":[{"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/media?parent=359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/categories?post=359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/tags?post=359"},{"taxonomy":"embl_taxonomy","embeddable":true,"href":"https:\/\/www.embl.org\/about\/info\/communications\/wp-json\/wp\/v2\/embl_taxonomy?post=359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}