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| Geneva,
Monday, 4 November 2002 |
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| Live Webcasts from CERN for European Science and Technology week |
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[Français]
[Italiano]
Seven
of Europe's leading Research Organizations are presenting
three live Webcasts from CERN in a joint outreach programme
for the European Science and Technology Week. The aim
of Sci-Tech . . . couldn't be without
it! is to show how today's society couldn't
be without cutting-edge scientific research.
Northern Europeans can't imagine their households
without ovens, whereas Southern Europeans identify
the refrigerator as the most essential household
appliance. Outside the home, cars and motorbikes
are clearly the technologies of choice in Italy,
but are regarded as less important in countries
like Norway and Germany. For entertainment, the
personal computer is a clear winner as the device
is considered most essential by all Europeans,
followed by the TV and the Internet. This hit
parade of technological marvels is the result
of a phone and online survey conducted by the
Sci-Tech . . . couldn't be
without it! team for this year's European
Science and technology week on 4-10 November.
The technologies Europeans could not be without form
the starting point of three entertaining and informative
Webcast shows in Italian [Thursday 7 November 10:00
CET], French [Thursday 7 November 15:00 CET] and English
[Friday 8 November 15:00 CET], broadcast live on the
Internet from a studio at CERN.
During these Webcasts scientists from the seven research
Organizations and their industrial partners Sun
Microsystems, Siemens,
L'Oréal
and Luminex
will engage – from the CERN studio or from remote
locations through teleconference links – an audience
of Internauts all over the world. The public will be
taken inside their most popular gadgets to discover
the science that made them possible and how vital fundamental
research has been in the creation of modern technology.
Fundamental science will be brought as close as possible
to people's daily lives by showing in an entertaining
way how the behaviour of electrons in silicon was essential
to the development of transistors and thus to computers,
for example. How new medicines are developed by looking
at the genome of malaria-carrying mosquitoes, and how
cancer can be diagnosed and treated with particle beams.
People will be amazed to discover how everyday products
such as cosmetics are developed using advanced scientific
instruments like synchrotron radiation sources. And
how fashion and design will be soon revolutionised by
a new fabric made of the same optical fibre used for
advanced computer networks.
The excitement of the Internet audience will be maintained
thanks to live quiz shows for 15 to 19 year-old Europeans
in the studio and online, with top-tech prizes to win.
Sci-tech . . . couldn't be without it!
will show the next generation of technology users
how fundamental research is relevant to everyday
life, and draw attention to the fascinating opportunities
that lie ahead in the world of research and development.
Thursday 7 November
Italian webcast: 10:00 CET
French webcast: 15:00 CET
Friday 8 November
English webcast: 15:00 CET
Press
Contact
Paola Catapano
Education and Transfer Technology, CERN, CH-1211 Geneva 23, Switzerland
Tel: +41 22 767 4101
Fax: +41 22 785 0247
E-mail:
paola.catapano@cern.ch |
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